a creative campaign with charm and character

art direction / campaign creative / digital design / storyboarding

From pitch-winning creative concepts, to developing the full campaign platform and guidelines. As a team we built out the first phases of Portsmouth Water’s 10 year-long smart meter campaign - developing the art direction, messaging matrix and campaign guidelines. This was fleshed out into key outputs and explored as TV advert storyboards, 48 and 6 sheet ads, customer letters and more.

AI imagery was used to bring to life initial concepts of what would eventually be a fully rigged 3D render of our kingfisher character.