bringing sparkle to lumo’s social content

creative direction and concepts / brand design / Video production and pre-production / motion graphics

Developed a distinctive creative platform, brand persona, and tone of voice for Lumo Trains, establishing a cohesive social media look and feel. Led two on-location shoots aboard a train, overseeing all phases from pre-production through to final post-production, while also working closely with our copywriter at concepts phase to refine overall copy and content.