communicating
‘the difference’ through a range of channels

Art direction / creative direction / pre-production / on-set direction / compositing / post production

TV adverts, brochure and sales stand designs for Scottish household brand CR Smith’s new creative platform - ‘The Difference’. I led the full production process for their range of 8 TV adverts, from storyboarding, working with our senior copywriter on scriptwriting, pre-production, set design, shoot planning, on-set direction and art direction, VFX - compositing our green screen footage with 3D renders through camera matching in Cinema 4D and final edit and supply to TV stations. It was a great project, that produced a whole variety of flexible and reusable TV adverts for our client - all pulled together on a very tight budget.